Why did Google tell you to look up Kenneth Frazier’s Wife?
Kenneth Frazier is in the news for quitting Trump’s Business Council – and that has led to millions of searches on Google. This happens every time an executive is in the news. At Five Blocks we help brands and executives ...Read more
Managing Your Online Reputation – Where Do You Start?
Most companies have no strategy in place to build and maintain an online reputation for their brands and executives. When a crisis hits, however, reputation management is suddenly a top priority. In my experience, reacting to a problem is not ...Read more
Five Questions to Ask Yourself About Your Brand’s Digital Reputation
Most businesses and brands have come to realize that their online reputation is critical to their success. Stakeholders who search a brand quickly form opinions and decide whether to move forward – or perhaps move on (often to a competitor). ...Read more
Five Blocks Releases 2016 Hang Seng Index Corporate Digital Reputation Study Results
Executive Summary: Wikipedia is ubiquitous, but often sparse in content. Social media is all but missing in the digital reputation landscape. HSI companies are not engaging their stakeholders online outside of their own websites. Five Blocks Inc., a NY-based digital ...Read more
In-Depth Articles Are Gone
Google’s in-depth articles appear to be removed from the search results. These articles, which frequently appeared as part of Google’s search results for known entities (brands, companies, etc.) as a group of three results, were a thorn in the side ...Read more