Editing the Wikipedia Article about You or Your Company: How to? Or If?

Clients often ask how they can (or if they should) edit their brand’s Wikipedia article. Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an existing article which is incorrect, […]

Five Things PR Professionals Need to Know about Digital Reputation Management

While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google search. This means that no matter how many news stories you earn or blog posts […]

Five Blocks Releases 2016 Hang Seng Index Corporate Digital Reputation Study Results

Executive Summary: Wikipedia is ubiquitous, but often sparse in content. Social media is all but missing in the digital reputation landscape. HSI companies are not engaging their stakeholders online outside of their own websites. Five Blocks Inc., a NY-based digital reputation management company, released its 2016 Hang Seng Corporate Digital Reputation Study results, revealing the […]

Wikipedia Page Visits – Have You Measured Your Mobile Visits Lately?

A good way to gauge the popularity of a topic is to look at traffic to that topic’s Wikipedia page. Traffic to the page is a quantifiable measure that is easily understood and easily compared across topics. This is particularly interesting for a company or famous person. When a CEO says or does something notable […]

Digital Reputation Management: It’s Not All About Burying Results

I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or articles. Instead, they are working to make sure that people searching for them online find […]

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