Five Blocks is a digital reputation pioneer. We help shape perceptions of companies and individuals online, using technology that guides thoughtful planning of their digital footprint – as seen in search. We work with premium clients to plan and implement a deliberate search presence that best reflects them, helping them to take better control of the elements online. We use big data and proprietary technology to create effective, holistic, and customized strategies, rather than just quick fixes.

Working with a client’s PR, communications, and digital teams, we ensure that all efforts take search into account. Strategy and execution of a digital reputation that best represents the brand or individual – while satisfying searchers – is our expertise.

Founded in 2007 by serial entrepreneur Sam Michelson, the company grew out of a previous initiative, an e-commerce company. Understanding the impact of building a strong online reputation on businesses, the company realized there was an untapped opportunity to provide high quality Digital Reputation Management services – and shifted its focus accordingly.

  • why we do it

    Overwhelmingly, online search is the first stop for a stakeholder – such as customers, potential employees, or investors – seeking information about a brand or an executive.

    Leaving things “in Google’s hands,” without helping it understand who you really are, puts a brand’s valuable reputation at significant risk, which can have serious real-world consequences.

  • what we do

    Instead of solely focusing on “moving negatives” that undermine reputations, we work to map your ideal presence in a deliberate manner. We ask companies: What are you trying to achieve? Using proprietary technology and data-driven diagnostics, we analyze a brand’s internet presence and map out a more accurate, intentional, and strategic reputation for our clients, together with their communications teams.

    Programs can focus on one or more areas of searcher intent, based on optimizing for relevant search terms, thereby impacting the way specific internal and external stakeholders experience the brand.

  • how we do it

    Three interests compete for primacy in search: The searcher wants accurate and relevant information; Google wants to satisfy the searcher; and a company wants to own its story.

    We work to achieve the ideal overlap between these considerations, where all three are reasonably satisfied.

    Using our proprietary tracking and analytics platform, IMPACT™, we use data (such as peer analysis) to plan a client’s ideal online presence. This typically includes clients’ owned web properties or social media, earned media, images, video, Wikipedia, etc., so that these elements populate top results.

  • who we are

    We are a team of 50+ results-oriented professionals from diverse disciplines including technology, communications, marketing, psychology, education, and cyber intelligence. Ours is a culture of dedication and stability, alongside cutting-edge tech: Many of our employees have been with us for close to a decade.

    With search industry veterans as key staff members, we help teams leverage the evolving opportunities in Google, Wikipedia and other digital platforms – as we have been doing since 2007.

    With offices in Jerusalem and New York, we serve as trusted advisors to some of the world’s top companies and executives. We are driven by excellence and relationships, and are not easily daunted by challenge or crisis.

  • OUR CLIENTS & PARTNERS

    We work with Fortune 500 corporations and fast-growing brands, multinational organizations, non-profits, and high-profile individuals who want to build, promote, and defend their reputations. We have particular expertise in Financial Services, Healthcare, Energy, Hospitality, Food & Beverage, Education, Retail, Sports, Technology, and Real Estate.

    Our partners are PR firms, communications teams, and law firms. Together, we work to ensure that overall strategies leverage their efforts to include the digital reputation angle, such as optimizing all relevant profiles and platforms.

WE TAKE ETHICS SERIOUSLY

Five Blocks takes ethics seriously. Our mission is helping people and businesses put their best foot forward. We won’t engage in programs that rely on fake or “spammy” tactics, or where the outcome of our work could hurt someone. Likewise, we won’t use our skills to promote negative results about our clients’ competitors. With the help of outside experts, Five Blocks has created a process for evaluating the possible ethical issues around potential client programs.

Our Leadership Team

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