Five Blocks shapes how companies and their leaders appear online: in Google search, on Wikipedia, and in AI answers. We have done this work since 2003, from offices in New York and Jerusalem. Every program runs on daily data from our own platforms, IMPACT and AIQ, and is measured against your peers.
See all servicesIMPACT tracks Google results every day for tens of thousands of search terms, in 500 locations, 69 countries and 23 languages. AIQ captures every answer and cited source from ChatGPT, Gemini, Copilot, Perplexity, Grok, Claude, Google AI Mode and Google AI Overview, every day. Both compare you with your peers, so we can show what changed and why.
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AI Engines

Every day, AIQ captures every answer and every cited source from 8 AI engines. It flags negative points and shows how you compare with peers.
IMPACT tracks Google results daily for tens of thousands of search terms, by location and language. It shows which results move, which stay stuck, and why.
WikiAlerts tells companies and executives the moment their Wikipedia pages are edited. Wikipedia sits near the top of search results and is cited in more than half of AI answers about large companies.
GeoSearch shows the Google results page as it appears in any location you choose, with no VPN or proxy. See how you look to stakeholders in every market.
Our mission: make sure what people find about you online is accurate, current and fair.
Your digital presence, especially as seen in search, is the gateway to your reputation. It should therefore be deliberate, capture your essence, and be protected in advance of a crisis. You can take more control online than you might think.
Our partners are PR firms, communications teams, and law firms. Together, we work to ensure that overall strategies include the digital reputation angle, such as optimizing all relevant profiles and platforms.
Our clients are Fortune 500 corporations and fast-growing brands, multinational organizations, and high-profile executives or celebrities. We work with all types of companies, with significant expertise in the industries listed below.
We keep our client list confidential. Our clients include Fortune 500 companies, multinational organizations and senior executives, and we work alongside their PR, communications and legal teams.
Financial Services
Healthcare
Energy
Retail
Food & Beverage
Technology
Real Estate
August 17, 2026
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February 24, 2026
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January 29, 2026
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November 24, 2025
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We get to know you and design a plan so that others know the real you, too.
Proprietary tracking & analysis, over time, compared to peers & across geographies / languages.
We work with clients’ Communications and PR teams to curate the best earned and community-sourced content.
Daily tracking of Google results and AI answers, compared with your peers.
Each client works with an account lead who becomes the interdisciplinary expert on their account.