POSITIONING FOR BRANDS / EXECUTIVES

We position a brand’s (and/or executive’s) online reputation optimally for various types of stakeholders, ensuring that searchers find a variety of relevant, updated, and favorable content when searching your brand keywords. Often, an executive’s own reputation may be linked closely to that of their brand, necessitating a program that encompasses both the individual and the brand.

Who might need this program:

• Brands or Executives whose online presence is confused with a similar company or individual
• Brands or Executives for whom unfavorable, irrelevant, or outdated information appears prominently in search (at the expense of better potential content)
• Brands or Executives with an emerging crisis situation

Program and tactics may include:

• Peer analysis and digital asset audit
• Entity optimization, such as inclusion in Wikidata
• Optimizing notability, such as Brand Wikipedia
• Increasing ownership, including prominence of corporate assets and brand descriptions
• Creating / optimizing bios and social / business profiles
• Multimedia optimization
• Brand building and thought leadership, such as promotion of optimal 3rd party articles, leveraging PR efforts

Timing: Minimum 6 months