Five Blocks in the media.
Interviews, announcements, awards, and more. Coverage of our work at the intersection of digital reputation, search, AI, and Wikipedia.
Are you a journalist? Reach out on our contact page →Press moments.
Sam Michelson explains how Google weighs intent and authority, on i24 News.
Recent mentions and features.
Announcements, expert commentary in the trade press, and recognition for the firm’s growth.
AI chatbot answers on data centers vary sharply
TechGig covers Five Blocks research showing that AI engines describe data center projects very differently, with Google AI far more negative than ChatGPT.
Read more →I asked ChatGPT and Google AI about America’s biggest data centers — their answers were shockingly different
Tom’s Guide covers new Five Blocks research on how eight AI engines describe 25 of America’s largest AI data center projects, and how much their answers differ.
Read more →Five Blocks Launches AIQ:
The First Platform That Shows PR Teams What AI
Says About Their Brand, and Why
AIQ tracks narrative, source influence, and brand messaging across ChatGPT, Gemini, Claude, Perplexity, and four other major AI models, giving communications teams the intelligence layer that traditional SEO and GEO tools don’t provide.
Read more →If You Run from AI, It Will Find You: Our Advice in Entrepreneur
To manage your online reputation in the AI era, proactively shape your digital footprint with authoritative content so AI models present an accurate and strategic narrative about you or your brand.
Read more →The 20-Step Guide to Rebranding Your Company Online: Our Advice on Entrepreneur
Your company’s online presence plays an important role in how your brand is discovered and perceived by stakeholders. From a digital reputation perspective, how can a company make the transition hold?
Read more →For the 7th Time: Five Blocks Included in Inc. 5000 Fastest Growing Companies List 2023
Five Blocks has once again been included on the annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. It is the 7th time the firm has received this honor.
Read more →All coverage, 2013 to 2026.
Every press item, newest first: expert commentary in the trade and business press, interviews, announcements, and awards.
2026
- TechGigAI chatbot answers on data centers vary sharply
- Tom’s GuideI asked ChatGPT and Google AI about America’s biggest data centers — their answers were shockingly different
- CommPROFour Leads Walked In. AI Sent Every One of Them.
- CommPROAI, Reputation and the New Rules of Trust (town hall with Sam Michelson)
- CommPROStop Asking "Where Do We Rank." Start Asking "What Are They Saying."
- AnnouncementFive Blocks Launches AIQ: The First Platform That Shows PR Teams What AI Says About Their Brand, and Why
- CommPROThe Wikipedia Paradox: Why LLMs Made Your Worst PR Channel Your Most Important Asset
2025
- BritopianHow Grokipedia Sources Shape Fortune 100 Brand Narratives (on Five Blocks research)
- BritopianFive Blocks AIQ Review: Reputation Analytics vs Visibility
- FIR InterviewsSam Michelson on How AI Search is Changing Reputation Management
- EntrepreneurIf You Run from AI, It Will Find You: Our Advice in Entrepreneur
2024
- EntrepreneurHow to Understand the Evolution of Reputation Management
- Riderflex PodcastGuest Interview #449: Sam Michelson
- The Intelligent CommunicatorChris Gee and Sam Michelson: How AI is Reshaping Reputation Management Strategies
- EntrepreneurThe 20-Step Guide to Rebranding Your Company Online: Our Advice on Entrepreneur
2023
2022
2021
2020
2019
2018
- PRovokeGoldman Sachs: "Stop Fighting The Algorithm & Take Control Of Your Digital Reputation" (with Howard Opinsky)
- Digital JournalDigital Journal Covers Five Blocks PR Conference Engagements in Chicago & Washington, DC
- AnnouncementFive Blocks Launches WikiAlerts™
- Holmes ReportAgency People News in Brief
- Inc.Hiring a Reputation Management Company for Your Business
- PR WeekHill+Knowlton veteran Howard Opinsky joins Five Blocks
2015
2014
Media inquiries.
For interview requests, background briefings, or comment on search, AI reputation, or Wikipedia strategy, reach a senior specialist directly. We respond promptly.
Contact us.
In a crisis now, building reputation in advance, or simply taking stock, reach a senior specialist directly. For active crises, we respond quickly.
● Confidential by designA senior member of our business development team reads these. We are happy to sign an NDA in advance of your sharing anything sensitive, and we typically respond within one business day.
Members of our team, some of whom you may work with
Held in strict confidence. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.