Online Issues Management
When an issue is in the news, people search it, and what they find shapes what they believe.
Online Issues Management makes sure that people who search an issue, in Google or in an AI engine, find accurate information and the sources that explain your position.
Talk to a specialist →When the public conversation has moved to search.
Issues management is for organizations whose standing on a topic depends on what stakeholders, regulators and the public find when they look it up, in Google and in AI engines.
Organizations seeking public support for a new initiative, project or policy
The case you make offline has to be matched by what people find when they search.
Companies and industries dealing with an issue in the public eye
Where opposing content competes to define the topic, your position deserves to be found alongside it.
Organizations facing regulatory, legislative or community scrutiny
Regulators, legislators and local communities search the issue too, and what they find becomes part of the picture.
Associations and coalitions that need their position heard
A shared position only counts if stakeholders can find it among the other voices on the issue.
Making sure the case you are making is the case people find.
A coordinated program that connects your communications effort to what stakeholders find in Google and in AI answers.
Map the issue
We identify the searches and AI questions stakeholders use, and track what Google and 8 AI engines return for them every day.
Find the sources
We identify the articles, sites and pages behind each result and each AI answer, and where your position is missing.
Strengthen your content
We make sure your PR and communications work is reflected online, optimize your own pages, and promote existing favorable and authoritative content.
Wikipedia and Wikidata
We review the relevant articles and work within Wikipedia’s rules to make them accurate and complete.
Thought leadership
We find opportunities for your experts to be heard where searchers and AI engines look.
Report
You see what changed in Google and in AI answers, alongside the other voices on the issue.
An AI engine gives one answer, not ten links.
It draws on a small number of sources and repeats them to everyone who asks. If those sources are outdated or one-sided, so is the answer. Our AIQ platform shows which sources each engine cites on your issue, so we know which ones matter.
We have done this work since 2003, from offices in New York and Jerusalem. Our team of 60+ works in-house, alongside your communications and PR teams. IMPACT™ tracks Google results across 500 locations in 69 countries and 23 languages, and WikiAlerts™ watches every relevant Wikipedia edit in real time.
About the firm →Programs usually run 6 to 9 months, and many continue as the issue develops.
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What can we do for you?
Seeking approval for an initiative, or managing an issue in the public eye: reach a senior specialist directly and tell us where the conversation stands.
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