Knowledge · Videos
Videos
Short video briefings on our research into how AI engines and Google describe companies, plus interviews and conversations with CEO Sam Michelson about reputation in the age of AI.
#DataNovember 2026
Our latest research, about five minutes each.
Each video walks through one of our studies, and links to the full findings.
Newest
How AI Describes Goldman Sachs and David Solomon
What AI Says About PepsiCo
Which News Sites Can AI Read, and Which Does It Cite?
What AI Says About United Airlines
How AI Describes 25 of the Largest AI Data Center Projects
How AI Describes Data Centers
How AI Describes the Fortune 100
AI and reputation
Sam Michelson in conversation with Chris Gee.
How AI-powered search is changing reputation management, recorded in 2024. Watch the full conversation or the short clips.
Full conversation
How AI Is Reshaping Reputation Management Strategies
The impact of video in the age of AI-powered search
Why create a thousand FAQs for AI-powered search
AI-powered search alongside older technology
Interviews and podcasts
Conversations about reputation.
Riderflex Podcast: guest interview with Sam Michelson
The Data Malarkey Podcast: online reputation, what matters and what to ignore
Cracking the online reputation code: insights for better decisions
Data-driven reputation: a proactive approach to building your online image
From the archive, 2015 to 2023
Earlier interviews and explainers. Search and AI have changed a lot since some of these were recorded.
- Search Engine Roundtable: Barry Schwartz interviews Sam Michelson (six episodes)2023
- i24 News Business Weekly: Sam Michelson unpacks Google’s algorithm2021
- i24 News Business Weekly: Sam Michelson on reputation management2020
- CommunicationsMatch: Sam Michelson on reputation management2018
- Reputation management for hedge funds, Sohn Tel Aviv2017
- Digital Reputation Management Explained (ten short videos)2015