Technology

Proprietary platforms for
a deliberate search presence.


We built our own platforms because no one else measured what we needed. IMPACT™ tracks Google results daily. AIQ captures what 8 AI engines say about you, and the sources they cite, every day: ChatGPT, Gemini, Copilot, Perplexity, Grok, Claude, Google AI Mode and Google AI Overview.

We use technology and big data analysis to plan a search presence that tells a fuller story. Working with the algorithms in search and LLMs, not against them, we build holistic, long-lasting, customized solutions rather than quick fixes. Our proprietary tools help us discover opportunities: we ask what is missing, not simply what should be moved. That is why we call it intelligent digital reputation management.

How we prove it · How we move fast

Decisive action, backed by proprietary technology.

We are rigorously data-driven. Proprietary technology lets us see the results page clearly, move fast, and prove what’s changing, and show exactly how you stack up against peers, over time.

millions/day
data points tracked, search, AI & Wikipedia
500 locations69 countries25+ languages
your brand name
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IMPACT™ tracks this page over time, against peers, across 500 locations · 69 countries · 25+ languages.

We track millions of data points daily, as compared to peers, and over time, so decisions are made on evidence, and results can be shown.

Search
IMPACT™: what Google shows about you. Our proprietary tracking & analytics platform. Real-time monitoring of the branded Google results page, over time, as compared to peers, and across geographies and languages.
AI
AIQ: what AI says about you. Tracks AI-engine narratives, how your story surfaces in AI-powered search, the newest pillar of reputation.
Wikipedia
Be first to know when a Wikipedia page is edited, pages that take top results and feed Knowledge Panels.
Search Utility
Search Google as if you were somewhere else, seeing the results page exactly as your audiences do.
Data intelligence

Collecting and analyzing data for 15+ years.

We have spent over ten years tracking and analyzing hundreds of millions of data points, and building the tools that turn them into strategy. That focus on collection and analysis is what lets us discover opportunities others miss, and inform recommendations with evidence rather than instinct.

Five Blocks possesses the largest database of historic reputation data for tens of thousands of major corporations and prominent executives worldwide.

About our data intelligence → How the data drives strategy →
500
locations
69
countries
25+
languages
15+
years collecting and analyzing data
Charts from Five Blocks data analysis: how often domains and search features such as People Also Ask, image and video boxes appear across tracked terms; counts of Knowledge Panel, People Also Ask, sitelink and top stories features; and the share of crowd, expert, social and Wikipedia sources for Skyscanner, VRBO, Booking.com, HomeAway, Vacasa and Airbnb.
From our data work. Which domains and search features appear across a set of tracked terms, and how crowd, expert, social and Wikipedia sources split for six peer banks (sample data).
Ready to talk?

Whether you are in an active crisis or building defenses before one arrives.

Reach a senior specialist directly to discuss your situation. For active crises, we respond promptly, in lockstep with your communications and PR teams.

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