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You probably know how important your Google rankings are in measuring brand awareness —  but are you aware of how brand awareness is actually shaped by search? Because of the way search engines like Google are structured, brand awareness is a viral phenomenon. People’s opinions about your brand are encoded in their searches, and in some circumstances, the […]

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New people in new roles at Story Partners, March Communications, Gould+Partners, Five Blocks, Greenough and BML. NEW YORK — Veteran communications and reputation strategist Howard Opinsky has been named president of Five Blocks, a digital reputation consulting and technology firm. He joins with 15 years of experience as a senior executive at Hill+Knowlton Strategies and […]

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Choosing  a reputation management company can be a tough decision. “Plenty of these companies are perfectly above board, but some reputation management firms employ unethical or even illegal practices that can land their clients in even hotter water if they’re not careful. ” “It can be difficult to identify shady online reputation management companies,” said […]

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The former press secretary for Sen. John McCain was most recently head of the East Coast region for H+K Strategies. Opinsky said he will work to diversify Five Blocks’ U.S. business beyond its core digital reputation management offering and scale its consulting business, which launched about five years ago. “Part of my hiring is to […]

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Small businesses are the backbone of America and New York City. Based in Manhattan and offering digital brand management for Fortune 500 companies. Five Blocks launched in 2007, they currently have 26 employees with 127% growth last year. Five Blocks helps you take control of your Brand’s Online Reputation. When your stakeholders search you – […]

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