Press

Five Blocks in the media.

Interviews, announcements, awards, and more. Coverage of our work at the intersection of digital reputation, search, AI, and Wikipedia.

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In their words, and ours

Press moments.

Sam Michelson explains how Google weighs intent and authority, on i24 News.

“Wikipedia is very central to how companies, brands and public figures are seen online.”Sam Michelson, to Axios
“We’re not even close to the beginning of the beginning to how information will be wielded as a weapon of war and business.”Howard Opinsky, to PR Week
Coverage

Recent mentions and features.

Announcements, expert commentary in the trade press, and recognition for the firm’s growth.

Tom’s GuideNovember 4, 2026

I asked ChatGPT and Google AI about America’s biggest data centers — their answers were shockingly different

Amanda Caswell

Tom’s Guide covers new Five Blocks research on how eight AI engines describe 25 of America’s largest AI data center projects, and how much their answers differ.

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Announcement

Five Blocks Launches AIQ:
The First Platform That Shows PR Teams What AI
Says About Their Brand, and Why

Renee Chemel · March 31, 2026

AIQ tracks narrative, source influence, and brand messaging across ChatGPT, Gemini, Claude, Perplexity, and four other major AI models, giving communications teams the intelligence layer that traditional SEO and GEO tools don’t provide.

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EntrepreneurFebruary 24, 2025

If You Run from AI, It Will Find You: Our Advice in Entrepreneur

Five Blocks

To manage your online reputation in the AI era, proactively shape your digital footprint with authoritative content so AI models present an accurate and strategic narrative about you or your brand.

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EntrepreneurJuly 14, 2024

The 20-Step Guide to Rebranding Your Company Online: Our Advice on Entrepreneur

Five Blocks

Your company’s online presence plays an important role in how your brand is discovered and perceived by stakeholders. From a digital reputation perspective, how can a company make the transition hold?

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Inc. 5000August 17, 2023

For the 7th Time: Five Blocks Included in Inc. 5000 Fastest Growing Companies List 2023

Five Blocks

Five Blocks has once again been included on the annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. It is the 7th time the firm has received this honor.

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See the full press archive →

Press archive

All coverage, 2013 to 2026.

Every press item, newest first: expert commentary in the trade and business press, interviews, announcements, and awards.

For journalists

Media inquiries.

For interview requests, background briefings, or comment on search, AI reputation, or Wikipedia strategy, reach a senior specialist directly. We respond promptly.

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Contact us.

In a crisis now, building reputation in advance, or simply taking stock, reach a senior specialist directly. For active crises, we respond quickly.

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