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Five Blocks
(212) 695-0855 In a Crisis? Contact
Service · Search, AI and Wikipedia

Digital Reputation Management

Reputation is no longer a media problem. It’s an infrastructure problem.

What Google and AI say about your brand is your reputation. We manage it.

Most PR firms are not built to manage that layer. We are. It is the only thing we do, and we have been doing it since 2003.

Talk to us → Start with a Digital Reputation Audit
2003
Doing this work since
100,000+
Brand search footprints monitored
10+
People dedicated to Wikipedia
100%
In-house, New York and Jerusalem
As seen in
ForbesEntrepreneurInc.Tom’s GuidePRWeekMoz
7×Inc. 5000
What we manage

Every signal Google and AI use to build a picture of you.

In our work, digital reputation management has a precise meaning: the disciplined, ongoing management of every signal that Google and AI models use to construct a picture of a brand or an individual.

01

Google search results

For branded and reputational queries, the first three pages, every SERP feature (knowledge panel, People Also Ask, Top Stories, AI Overviews, sitelinks), and how they shift over time.

Tracked with IMPACT™ →
02

AI-generated narratives

In ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, and Google’s AI Mode, what the model says, which sources it draws from, and how the story compares to peers.

ChatGPT Gemini Claude Perplexity Microsoft Copilot Grok Google AI Mode Google AI Overview
Measured with AIQ →
03

Wikipedia

The single most influential third-party source on the open web, cited heavily by AI models and surfaced prominently in Google.

Wikipedia strategy →
04

Knowledge graphs and entity signals

Wikidata, Crunchbase, schema markup, structured data, and the dozens of signals that tell machines who a company or person is.

Entity optimization →
05

Owned content

Corporate sites, executive bios, FAQ pages, leadership content, structured to be readable by both humans and AI.

06

Earned and third-party content

The press, directories, and reference sites that AI treats as authoritative.

Each of these is a discipline. Most firms work in one or two of them. We work in all of them, in-house, and we treat them as a single connected system, because that is how Google and AI treat them.

Go deeper

How the work runs.

Our approach

Not PR, not SEO, not suppression. How we work, and the platforms behind it.

Read more →

Ongoing programs

What an ongoing program looks like, and why this matters now.

Read more →

PR and communications partners

How we work with your PR and communications teams.

Read more →
Frequently asked questions

Digital reputation management, answered.

How is Five Blocks different from a traditional ORM or “suppression” firm?
Traditional ORM fights the algorithm, building low-quality content networks to push results down. We work with the platforms. We study how Google and AI models source and prioritize content, and we curate a client’s broader digital presence so the preferred narrative is the one those systems naturally surface. The work is durable because it is built on the same logic the platforms use.
How is Five Blocks different from a PR firm doing digital reputation?
PR firms manage narrative and media relationships. We manage the technical and content infrastructure that determines what Google and AI actually return. Different skills, different tools, different success metric. Most major PR firms partner with us rather than compete with us.
Do you outsource any work?
No. All Five Blocks work is done in-house, by our team. No white-label vendors, no offshore execution.
How long do engagements typically last?
Most clients work with us on an ongoing basis. Reputation infrastructure is not a one-time project: search results shift, AI models evolve, news cycles change, executives transition. Crisis-only engagements are usually two to six months; broader programs run for years.
Can Five Blocks actually change what AI models say about a client?
Yes, through structural means. We improve the sources AI models read: Wikipedia, corporate website content, earned media, entity signals. When those sources improve, the AI-generated narrative improves. Our AIQ platform measures the change directly.
Does Five Blocks remove negative content?
Where it is possible and appropriate, yes, through direct outreach, factual correction requests, legal angles where they exist, and in some cases acquiring defunct sites that host defamatory content. Removal is not always feasible, which is why our broader methodology focuses on shaping what surfaces in Google and AI regardless of whether any individual piece comes down.
How do you report to clients?
Formal monthly reports, weekly check-ins where the engagement warrants, ad-hoc updates as activity requires, and continuous real-time access to IMPACT™ (search) and AIQ (AI). Clients are never guessing where they stand.
Do you work confidentially through PR partners?
Yes. Many of our engagements run through strategic communications and PR firms. We also work directly with end-clients. Either model is standard.
How much does an engagement cost?
Programs are structured as monthly retainers, scoped to the work required. Crisis engagements typically run $15,000 to $30,000 per month. Ongoing programs vary based on scale: a single executive looks different from a multi-brand corporate mandate. We will scope and price transparently after an initial audit.
Do you work outside the United States?
Yes. We work across many languages and geographies.
Is the work confidential?
Always. No exceptions.
Where to start

Start with a Digital Reputation Audit.

It is fast, it is concrete, and it shows where you stand across Google, AI models, Wikipedia and entity signals, with a prioritized roadmap for what to do about it.

About the Digital Reputation Audit →
Active situations
A prompt start

A crisis engagement can begin promptly.

Ongoing programs
Two to three weeks

We typically scope, audit and launch within two to three weeks.

Ready to talk?

Whether you are in an active crisis or building defenses before one arrives.

Reach a senior specialist directly to discuss your situation. For active crises, we respond promptly, in lockstep with your communications and PR teams.

☎(212) 695-0855 ✉services@fiveblocks.com Jerusalem & New York
● Confidential by design, without exception

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