Digital Brand Audit

A Digital Brand Audit shows you exactly what people find when they look you up: in Google, on Wikipedia, and in the answers of 8 AI engines. It shows which sources drive what they see, how you compare with your peers, and what to do about it.

It is a one-month engagement, and the natural first step before a longer program.

Who it is for

• Companies and executives that want to know how AI engines describe them, and why
• Brands that want to improve their Google presence, knowledge panel and search features such as People Also Ask and autocomplete
• Teams that need to compare their presence with peers across countries and languages
• Communications teams planning a longer program who need a baseline first

What we review

• Entity recognition: does Google know who you are, and does it confuse you with anyone else
• AI engines: what ChatGPT, Gemini, Copilot, Perplexity, Grok, Claude, Google AI Mode and Google AI Overview say about you, which sources they cite, and where they are wrong or out of date
• Knowledge panel: presence, claiming, duplicates and improvements
• Google results: negative, irrelevant and missing content, and the variety of content types
• Search features: People Also Ask, autocomplete suggestions and related searches
• Peers: how your presence compares with peers and aspirational peers, in Google and in AI
• Geography and language: how your results differ across the markets that matter to you
• Images and video: what appears, and what could
• Earned media: which third party coverage appears, and where the opportunities are
• Social and business profiles: current and potential
• Wikipedia: your current article, its sources, and what could be added or fixed

How it works

We work with your communications and digital teams from the start, using data from our own platforms, IMPACT™ and AIQ. Initial findings come after two weeks. At the end of the month we present full recommendations in a written report, walked through on a live video call.