Aharon Zeff is director of business development at Five Blocks, where he helps Fortune 500 companies, several of the world’s largest hedge funds, and the executives who lead them take control of how they appear in Google and, increasingly, in AI answers.
Aharon brings roughly twenty years of sales and business development experience, most of it at Five Blocks, where he has been part of the core team since the firm’s early years. He joined when Five Blocks was a small group focused on search reputation and has been part of its growth into a 60-person company with offices in Jerusalem and New York and three practice areas: Search, Wikipedia, and AI reputation. Along the way, he has run US sales from the New York office and helped develop the firm’s network of PR, crisis, legal, and wealth-management partners.
He is always among the first to put new tools to work, from Five Blocks’ earliest AI monitoring reports to the automations that now run his own pipeline, and he is usually happy to show a prospective client what the engines are saying about them before any engagement begins.
Aharon travels regularly to meet partners and clients in New York, London, and Washington.