Clear answers on how your reputation shows up online
Plain-language explainers on Google, Wikipedia, Knowledge Panels, and the AI search engines that increasingly decide what people learn about you before they ever click.
Written to be read by people first, and optimized for the AI engines that increasingly answer these questions.
Popular questions
A rotating mix across topicsWhat is a Google Knowledge Panel and how does it impact perception?
A Knowledge Panel is the entity card Google shows for recognized people, organizations, and topics, typically in the upper right of the desktop SERP. It is…
AI & LLM Reputation ManagementWhat is AI reputation management?
AI reputation management is the work of monitoring, diagnosing, and influencing what AI answer engines say about a brand or person. It is the comms discipline…
WikipediaWhat are Wikipedia’s notability guidelines?
Notability requires significant coverage in reliable, independent secondary sources. For companies and people, that means substantive press in authoritative outlets, not press releases or self-published material.
Where your reputation lives
The places where people and AI engines form an impression of you, and how each one actually works.
Google & Search Results
What people see when they search your name. 135 answersWikipedia
Getting an accurate page, and keeping it that way. 101 answersAI Search & Chatbots
What ChatGPT, Gemini, and Perplexity say about you. 86 answersYour Websites & Content
The owned properties that anchor how you show up. 63 answersReviews & Ratings
Star ratings and feedback across the platforms that count. 54 answersKnowledge Panels & Brand Data
The data box Google builds about your brand. 53 answersAI & LLM Reputation Management
Shaping how AI assistants describe you. 24 answersProtecting & growing your reputation
What to do when something goes wrong, and how to strengthen your standing before it does.
Working with Five Blocks
Who we are, how we work, and what to look for when choosing a reputation partner.
Five Blocks services
The expertise behind these answers, put to work for your brand. Here is how we help clients.
Five Blocks helps companies manage exactly this
Since 2003 we have shaped how Fortune 500 companies, executives, and institutions appear across Google, Wikipedia, and the AI engines.
