A WSJ article about my company dropped this morning – what can I realistically fix by end of week?

The first 72 hours of a major-outlet article have a defined sequence. Day one: stand up AIQ™ topics specific to the article narrative so the comms team can see by Day two whether AI engines have absorbed the story, which sources are driving it, and which engines are diverging. In parallel, draft a factual response in coordination with the client’s PR firm and counsel. Day two to three: file source-level correction requests where the article contains factual errors (most major outlets have correction protocols and they work when used correctly), begin accelerating authoritative counter-content into outlets that syndicate or rank for the affected queries, and update Wikipedia where supportable under sourcing rules. Day three to seven: monitor IMPACT for SERP composition changes, track AI narrative daily, adjust the response based on what is moving. Full SERP rebalancing – displacing the article from the visible page – takes weeks to months, but the structural response is established within the first week.