How does Five Blocks handle crisis reputation management?

Crisis engagements at Five Blocks follow a consistent first-week structure built around speed of diagnosis, prioritized parallel execution, and close coordination with legal and communications teams throughout.

Day 1, Diagnostic

• Senior advisor joins a call with the client team within hours of engagement.
• IMPACT™ and AIQ™ diagnostics launch immediately to map which content is driving the narrative across Google and the eight AI engines AIQ™ currently tracks.
• A working hypothesis is formed: which URLs, Wikipedia content, or cited sources are carrying the most weight.

Days 2, 3, Tactical Plan

• A written tactical plan is delivered with named workstreams, each ranked by leverage.
• Workstreams are assigned to specific team members with defined outputs and timelines.
• Legal and communications leads are aligned on the plan before execution begins.

Days 3, 10, Parallel Execution

• Authoritative counter-content is placed and promoted in outlets the engines weight.
• Wikipedia and key citation sources are addressed through disclosed COI Talk-page edit requests where inaccuracies or undue weight exist.
• Structured-data updates are deployed on owned properties to shift entity signals quickly.
• AIQ™ daily monitoring tracks whether AI engines have absorbed corrections and how the narrative is shifting engine by engine.
• Legal strategy and public response are kept aligned throughout, narrative pacing reflects what counsel can confirm on the record.

Week 2, Stabilization

• By the start of the second week, the acute phase has typically stabilized enough to plan the longer-tail work.
• Longer-tail work focuses on holding the post-crisis baseline: content that earns durable rank, entity signals that compound over months, and ongoing AIQ monitoring to catch any re-emergence early.