How does Five Blocks handle crisis reputation management?

Crisis engagements have a consistent first-week shape. Day one: senior advisor on a call, IMPACT™ and AIQ™ diagnostics running, a working hypothesis of which content is actually driving the narrative. Day two to three: a tactical plan with named workstreams, prioritized by leverage. Days three through ten: accelerated execution on the highest-leverage interventions in parallel – authoritative counter-content getting placed and promoted, source-layer corrections on Wikipedia and other key citations, structured-data updates that shift entity signals quickly, daily AIQ monitoring tracking whether the engines have absorbed the corrections. Throughout, close coordination with the client’s legal and communications teams so reputation work aligns with legal strategy and the broader public response. By week two the situation has typically stabilized enough to plan the longer-tail work that holds the post-crisis baseline.