How does Five Blocks handle crisis scenarios for public companies?

Public-company crises carry their own structural requirements – heightened market sensitivity, intense stakeholder attention, and the scale and speed at which the story spreads across search and AI engines. Five Blocks runs the response in three phases, coordinating throughout with the client’s legal, investor relations (IR), and PR teams.

Phase 1 – The first 24 hours: rapid diagnostic

• IMPACT search read. A full read of the branded search results (SERP) and how their composition has shifted since the crisis broke.
• AIQ across the AI engines. Polling across the eight major AI engines – ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode – to see how each is absorbing the story and which sources are driving each engine’s framing.
• Wikipedia monitoring. Watching the Wikipedia article with WikiAlerts, because contested coverage attracts hostile editing.

Phase 2 – The days that follow: content strategy

• Authoritative content placed in credentialed outlets, coordinated with the client’s PR firm.
• Source-level correction requests where the coverage contains factual errors.
• Wikipedia accuracy maintenance on the supportable record.

Phase 3 – Weeks to months: heightened intensity, then rebuild

Engagements typically run at heightened intensity for weeks to months, then transition into rebuilding work over the following year.

Across all three phases the work stays tightly coordinated with the client’s legal, IR, and PR teams – because in a public-company crisis, disclosure considerations and market sensitivity shape what can be said and when.