Editing the Wikipedia Article about You or Your Company

Sam Michelson, Updated April 18, 2018

Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself?

Wikipedia says:

“You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an existing article which is incorrect, or not neutral in its tone, you should point this out on the article’s talk page.”

In short, editing the Wikipedia page about your own company is discouraged, as Wikipedia wants to ensure its content is unbiased.

Before making a decision regarding editing your own, or your brand’s wiki page, consider the risk of getting called out for editing your own Wikipedia page. The Wikipedia community frowns on these articles, calling them COI: Conflict of Interest.

Keep in mind:

  • Edits to Wikipedia pages should focus on adding relevant content and correcting errors.
  • Your IP Address and/or username will be recorded and can be seen by others. So it is never a good idea to edit Wikipedia pages about one’s own firm, using a company-owned IP address.
  • Determine if there is significant interest in the Wikipedia article. Is it being tracked by other editors? Will edits potentially trigger alerts for these editors?

For help in addressing your Wikipedia challenge, please Contact Us. We have helped many companies and individuals navigate Wikipedia and would be happy to discuss your options.

We are happy to set up a quick call and provide you with a free assessment of your current situation and recommended approach.

Do you need help editing your company or personal Wikipedia page?

A few words about how we work with Wikipedia editors:

  1. We focus on creating and submitting positive content that may have been missed,
    as well as correcting mistakes and vandalism.
  2. We work with Wikipedia editors to ensure that our clients’ Wikipedia pages meet
    the terms of service and properly represent their interests.
  3. We carefully discuss timing with our editors. Introducing a Wikipedia page in advance of a crisis
    may be a good idea, while doing so in the middle of crisis can backfire.

For a free consultation regarding your brand’s Wikipedia challenge, Contact Us and let us know how we can help. If you prefer to speak by phone, send us a quick note and we will call you back!

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