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  Over the first half of 2018, we have seen the search engine results continue to evolve from being a doorway to information to being the destination itself. This is not only evident in the composition of the search engines, but also in how users perceive the results (per the 2018 Edelman Trust Barometer). I […]

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Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]

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Five Blocks has been a proud sponsor of the Sohn Investment Conference since 2014 On Monday April 23rd the top minds in hedge fund investing will gather in Lincoln Center for the annual Sohn investment conference. The conference is a forum aimed at raising funds to further initiatives to cure pediatric cancer. The sharing of […]

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Recently, Five Blocks CEO Sam Michelson spoke with Communications Match about what brands can do to manage their Digital Reputation. In this interview, Sam discusses: How do you define Reputation Management in a world of digital? What should brands do to manage their digital reputation? What does success look like and how do you achieve […]

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The Google Answer box is the section that appears in Google when you type in a question for which Google has a precise answer. One example would be “What is the capital of Iowa?” The Google Knowledge Panel is that box of fast facts typically on the right side of a Google results page for […]

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