For years, Google has been the ultimate arbiter of online visibility. If a page didn’t appear in Google’s index, it effectively didn’t exist in the public eye. Brands, communicators, and reputation managers learned to play...

Introduction: The Next Chapter in Online Knowledge In September 2025, Elon Musk’s company xAI announced the upcoming launch of Grokipedia, a fully AI-powered alternative to Wikipedia. Positioned as a solution to the editorial biases Musk...

LAST UPDATED – October 2025 Wikipedia Editing for Companies: Best Practices and Considerations One of the most common questions we get regarding Wikipedia is whether a company can edit its own page. The short answer...

A short history, with some thoughts on the future TLDR: The changing Search landscape – from simply compiling results to attempting to give searchers the essence of a brand – requires those managing reputations to...