Editing the Wikipedia Article about You or Your Company

Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]

Executives: How to SPF (Search Protection Factor) Your Summer

“Wear sunscreen.”  This iconic advice (given by a “commencement speaker” in Baz Luhrmann’s song from the late 90’s) has become code for the following wisdom:  Life is complicated in unexpected ways, but there are some simple, basic things you can do to avoid an unnecessary crisis. At least that.   This summer, you’ll wear sunscreen to […]

How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

Five Blocks President Howard Opinsky speaks with PR Week on Bezos’ response to AMI

“We’re not even close to the beginning of the beginning to how information will be wielded as a weapon of war and business,” Opinsky said… Read more

Five Blocks awarded Gold dotComm Award

  Five Blocks is excited to share the news that we have been awarded a Gold dotComm Award from AMCP in the SEO category. We’re humbled and privileged to have worked with Dr. Joyce Banda, former president of the country of Malawi, to help her defend herself against defamatory information spread by corrupt political opponents. […]

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