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Clients often ask how they can (or if they should) edit their brand’s Wikipedia article. Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an existing article which is incorrect, […]

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Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

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“We’re not even close to the beginning of the beginning to how information will be wielded as a weapon of war and business,” Opinsky said… Read more

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  Five Blocks is excited to share the news that we have been awarded a Gold dotComm Award from AMCP in the SEO category. We’re humbled and privileged to have worked with Dr. Joyce Banda, former president of the country of Malawi, to help her defend herself against defamatory information spread by corrupt political opponents. […]

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While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google search. This means that no matter how many news stories you earn or blog posts […]

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