• Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search

    Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search

    People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands.  This is why the Knowledge Panel (the summary info ...

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  • Editing the Wikipedia Article about You or Your Company

    Editing the Wikipedia Article about You or Your Company

    We are often asked ‘can I edit my own brand’s Wikipedia page? – Is it okay to edit the Wikipedia article yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and ...

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  • Executives: How to SPF (Search Protection Factor) Your Summer

    Executives: How to SPF (Search Protection Factor) Your Summer

    “Wear sunscreen.”  This iconic advice (given by a “commencement speaker” in Baz Luhrmann’s song from the late 90’s) has become code for the following wisdom:  Life is complicated in unexpected ways, but there are some simple, basic things you can ...

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  • How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile ...

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  • Five Blocks President Howard Opinsky speaks with PR Week on Bezos’ response to AMI

    Five Blocks President Howard Opinsky speaks with PR Week on Bezos’ response to AMI

    “We’re not even close to the beginning of the beginning to how information will be wielded as a weapon of war and business,” Opinsky said… Read more

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