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Yesterday I joined the ranks of #TeamYanny. That is, the part of the population that hears “Yanny” in the sound clip now dividing the Internet. As of May 17, 2018, the original post on Twitter is up to 184,000 likes and 78,000 retweets. This viral controversy is reminiscent of the “Is the dress black and […]

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Editing the Wikipedia Article about You or Your Company

Sam Michelson, Updated April 18, 2018

Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]

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It Pays to Be Wordy…And It’s Free!

Miriam Hirschman, December 3, 2017

Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions so far are split on whether this is a good thing, with some already mourning […]

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Kenneth Frazier is in the news for quitting Trump’s Business Council – and that has led to millions of searches on Google. This happens every time an executive is in the news. At Five Blocks we help brands and executives manage their online reputation. We pay especially close attention to Google’s “Search Suggest” – the […]

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The most critical part of managing your brand’s online reputation is having a plan. This may sound obvious, but most Fortune 100 companies and top executives who we meet have no plan for their online reputation; this is regardless of whether they are in a crisis or not. What do I mean by a plan? […]

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