How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

The Great “In-Depth Articles” Disappearing Trick

On multiple occasions, (here, here, here, and here) we have covered the inclusion of In-depth articles in search results. On March 26th, 2015, when we looked across nearly 6,000 terms we are tracking, we noticed a sudden decline in the amount of in-depth articles appearing in search results. In the graph below, you can see […]

The Upshot of In-Depth Articles

Earlier this month, over July 2nd and 3rd, Google injected its in-depth article feature with a little shot of pep, as we saw an uptick in the number of search terms showing in depth articles. Most of the terms in these four groups are famous individuals (rather than companies), spanning different industries and interests. Indeed, […]

The In-Depth Article Experiment Continues

Google’s test kitchens seem to be warming up with fresh experimentation on in-depth articles. With just a handful of examples in the last few days, we have noticed a couple of variations on how Google is serving them up on the search engine results page. A quick refresher – in-depth articles were introduced less than […]

In-Depth Articles…but Shallow Market Penetration?

Followers of this blog know that we have been eyeing for months the phenomenon of in-depth articles and their potential impact on reputations of companies and individuals online. First, we watched their appearance last August, then their tentative migration up the results page from their original placement at the bottom and now their wild disappearing […]

Join Our Newsletter
Contact Us

Leave your contact details and we will return to you shortly.


Or contact us through:

Read our Privacy Policy