Digital Reputation Trends – 2018
Over the first half of 2018, we have seen the search engine results continue to evolve from being a doorway to information to being the destination itself. This is not only evident in the composition of the search engines, ...Read more
Google is boosting video with new video carousels
Over the past few days, we have begun to see a new and powerful feature in Google search results. Instead of showing video results as before, they are now presented in a video carousel. This means that searchers see three ...Read more
Five Things PR Professionals Need to Know about Digital Reputation Management
While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google ...Read more
Edelman’s 2018 Trust Barometer: Is Search Trustworthy?
Google has a new problem, in addition to all of their recent lawsuits and penalty fines. Edelman released the 2018 edition of their Trust Barometer. One of the casualties of the continued trend of fake news and disinformation is search, ...Read more
It Pays to Be Wordy…And It’s Free!
Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions ...Read more