• How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile ...

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  • Learn about Digital Reputation During a Crisis at the 2019 PR News Crisis Management Summit in Miami Beach – Thursday, February 28th

    Learn about Digital Reputation During a Crisis at the 2019 PR News Crisis Management Summit in Miami Beach – Thursday, February 28th

    When crisis strikes, a company’s digital reputation becomes stressed and vital to their health.  Five Blocks President, Howard Opinsky, will offer his insights at the Summit on the impact that crises have on digital reputations and what brands and individuals ...

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  • Five Things PR Professionals Need to Know about Digital Reputation Management

    Five Things PR Professionals Need to Know about Digital Reputation Management

    While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google ...

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  • Five Blocks Launches Exclusive Partnership with Horizon Communication Group in Australia

    Five Blocks Launches Exclusive Partnership with Horizon Communication Group in Australia

    Five Blocks Inc., a technology and digital consulting company, today launched an exclusive partnership with Australian integrated communications consultancy Horizon Communication Group (Horizon). The agreement with Horizon allows Five Blocks to bring search intelligence and strategy to the reputation management ...

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  • How Red Lobster Can Take Advantage of the Beyoncé Bump

    How Red Lobster Can Take Advantage of the Beyoncé Bump

    A day before last week’s Superbowl, Beyoncé released her new song “Formation.” It included a line about Red Lobster – and sales at the seafood restaurant spiked! This turned out to be great for the brand. They not only experienced ...

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