• Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search

    Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search

    People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands.  This is why the Knowledge Panel (the summary info ...

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  • Google and the Case of Mistaken Identity

    Google and the Case of Mistaken Identity

    It started with the best of intentions. In June 2018, Google announced a new feature which would help individuals and businesses better manage their presence in search results.  Per the announcement, “When you search for well-known people, organizations, and things ...

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  • How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile ...

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  • Five Things PR Professionals Need to Know about Digital Reputation Management

    Five Things PR Professionals Need to Know about Digital Reputation Management

    While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google ...

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  • It Pays to Be Wordy…And It’s Free!

    It Pays to Be Wordy…And It’s Free!

    Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions ...

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