• How Agencies Can Help In-House SEO’s

    How Agencies Can Help In-House SEO’s

    At Five Blocks, we focus on Digital Brand Management and Reputation Management – which require a lot of the same knowledge as SEO. Clients who engage with us for Digital Brand Management often have SEO needs as well – and ...

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  • How to Change Your Logo in Google Knowledge Graph

    How to Change Your Logo in Google Knowledge Graph

    Many of our clients are B2B and B2C brands. Their ability to control how their logo appears in Google search results is really important to them. Google has helped these, and other, brands by including their logo as a central ...

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  • It Pays to Be Wordy…And It’s Free!

    It Pays to Be Wordy…And It’s Free!

    Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions ...

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  • How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile ...

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  • Google and the Case of Mistaken Identity

    Google and the Case of Mistaken Identity

    It started with the best of intentions. In June 2018, Google announced a new feature which would help individuals and businesses better manage their presence in search results.  Per the announcement, “When you search for well-known people, organizations, and things ...

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