How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)
Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile ...Read more
It Pays to Be Wordy…And It’s Free!
Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions ...Read more
Wikipedia’s Role in Creating Your Brand Online
Establishing yourself or your company as a brand online is important. By “brand” I mean getting to the point where Google is certain that your name (or company name) is associated with a specific entity – so that Google “knows” ...Read more
Google Rolls Out First Refresh to In-Depth Articles
In competitive SEO, they used to say, “If you don’t like your Google results, wait five minutes.” Google results generally have the propensity for rapid change, but this is not the case with Google’s relatively new ‘in-depth article’ feature. Rolled ...Read more
So, You’re Working on Digital Brand Alignment for a COUNTRY!
We have had opportunities to work with governments, NGO’s and organizations of all types. Before we can advise a client on the steps they should be taking, we need to understand the context. When working with a country, it is ...Read more