How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

Five Things PR Professionals Need to Know about Digital Reputation Management

While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google search. This means that no matter how many news stories you earn or blog posts […]

What if Google Stopped Showing Videos in Their Results and No One Noticed?!

On Sunday, January 6th many of us in the Five Blocks crew will be attending SMX in Jerusalem, one of the few conferences we participate in each year.  In advance of that event, I wanted to share some knowledge from a few weeks back. Strangely, we still have not heard anyone talking about this even […]

How Agencies Can Help In-House SEO’s

At Five Blocks, we focus on Digital Brand Management and Reputation Management – which require a lot of the same knowledge as SEO. Clients who engage with us for Digital Brand Management often have SEO needs as well – and this is a service we offer. Interestingly, even clients who have their own SEO teams […]

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