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Yesterday I joined the ranks of #TeamYanny. That is, the part of the population that hears “Yanny” in the sound clip now dividing the Internet. As of May 17, 2018, the original post on Twitter is up to 184,000 likes and 78,000 retweets. This viral controversy is reminiscent of the “Is the dress black and […]

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Google has a new problem, in addition to all of their recent lawsuits and penalty fines. Edelman released the 2018 edition of their Trust Barometer. One of the casualties of the continued trend of fake news and disinformation is search, as illustrated by the graph below: Simply put, people don’t trust the search engines as […]

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Choosing  a reputation management company can be a tough decision. “Plenty of these companies are perfectly above board, but some reputation management firms employ unethical or even illegal practices that can land their clients in even hotter water if they’re not careful. ” “It can be difficult to identify shady online reputation management companies,” said […]

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The most critical part of managing your brand’s online reputation is having a plan. This may sound obvious, but most Fortune 100 companies and top executives who we meet have no plan for their online reputation; this is regardless of whether they are in a crisis or not. What do I mean by a plan? […]

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As we recently announced, Five Blocks has entered Australia through an exciting new partnership with Sydney-based Horizon Communication Group ! Last week I had the pleasure of addressing a group of communications professionals at an event that Horizon organized at the Sydney State Theater. At that event we discussed how brands can take better control […]

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