• Sam Michelson Unpacks Google’s Algorithm on i24 News

    Sam Michelson Unpacks Google’s Algorithm on i24 News

    Five Blocks CEO, Sam Michelson, explains how Google usually works – weighing searcher intent, a source’s authority, and other considerations. He talks with Sarah Williamson about when the algorithm breaks its own rules during a crisis like COVID19.  

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  • Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search

    Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search

    People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands.  This is why the Knowledge Panel (the summary info ...

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  • When Google Must Not Get the Answer Wrong

    When Google Must Not Get the Answer Wrong

    You have probably noticed that Google has been steadily elevating the prominence of the “question and answer format” for some time. Google first introduced the People also ask box in 2015. For a while, it was a low-profile feature, often ...

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  • How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

    Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile ...

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  • Learn about Digital Reputation During a Crisis at the 2019 PR News Crisis Management Summit in Miami Beach – Thursday, February 28th

    Learn about Digital Reputation During a Crisis at the 2019 PR News Crisis Management Summit in Miami Beach – Thursday, February 28th

    When crisis strikes, a company’s digital reputation becomes stressed and vital to their health.  Five Blocks President, Howard Opinsky, will offer his insights at the Summit on the impact that crises have on digital reputations and what brands and individuals ...

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