• Brand Reputation for the FTSE 100 vs. the Fortune 100

    Brand Reputation for the FTSE 100 vs. the Fortune 100

    Before we can start work aligning a brand’s online reputation to match their corporate objectives, we need to understand something about the playing field. We need to understand what types of results are typical for brands in the same market. ...

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  • Digital Reputation Management: It’s Not All About Burying Results

    Digital Reputation Management: It’s Not All About Burying Results

    I posted the following on Business Insider in response to a post that focused on the underbelly of the Digital Reputation Management industry. Many companies and individuals who have online reputation issues are not trying to bury negative reviews or ...

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  • How to Change Your Logo in Google Knowledge Graph

    How to Change Your Logo in Google Knowledge Graph

    Many of our clients are B2B and B2C brands. Their ability to control how their logo appears in Google search results is really important to them. Google has helped these, and other, brands by including their logo as a central ...

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  • Why did Google tell you to look up Kenneth Frazier’s Wife?

    Why did Google tell you to look up Kenneth Frazier’s Wife?

    Kenneth Frazier is in the news for quitting Trump’s Business Council – and that has led to millions of searches on Google. This happens every time an executive is in the news. At Five Blocks we help brands and executives ...

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  • It Pays to Be Wordy…And It’s Free!

    It Pays to Be Wordy…And It’s Free!

    Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions ...

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