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Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

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When crisis strikes, a company’s digital reputation becomes stressed and vital to their health.  Five Blocks President, Howard Opinsky, will offer his insights at the Summit on the impact that crises have on digital reputations and what brands and individuals can do to prepare to weather the storm.  Our team of digital reputation experts will […]

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  Over the first half of 2018, we have seen the search engine results continue to evolve from being a doorway to information to being the destination itself. This is not only evident in the composition of the search engines, but also in how users perceive the results (per the 2018 Edelman Trust Barometer). I […]

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Over the past few days, we have begun to see a new and powerful feature in Google search results. Instead of showing video results as before, they are now presented in a video carousel. This means that  searchers see three videos in a box, with the ability to scroll and see additional videos. (Note that […]

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Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]

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