Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search

People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands.  This is why the Knowledge Panel (the summary info that typically appears on the top right part of the Google search results page) has […]

When Google Must Not Get the Answer Wrong

You have probably noticed that Google has been steadily elevating the prominence of the “question and answer format” for some time. Google first introduced the People also ask box in 2015. For a while, it was a low-profile feature, often appearing midway or lower down the first page. As with virtually all new features, Google […]

Editing the Wikipedia Article about You or Your Company

Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]

How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

Learn about Digital Reputation During a Crisis at the 2019 PR News Crisis Management Summit in Miami Beach – Thursday, February 28th

When crisis strikes, a company’s digital reputation becomes stressed and vital to their health.  Five Blocks President, Howard Opinsky, will offer his insights at the Summit on the impact that crises have on digital reputations and what brands and individuals can do to prepare to weather the storm.  Our team of digital reputation experts will […]

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