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Why Location Matters to Google (and to Your Brand): Our Advice on Forbes
2019dev | March 2, 2021Google considers several factors when delivering search results. One of these is “likely intent.” This includes where the searcher is located. How does this impact brands? Read more here. If you’d like to find out how searchers see you from ...
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Your Answer May Be a Question: Inside Google’s ‘People Also Ask’
Miriam Hirschman | March 1, 2021Google’s People Also Ask Box has become an increasingly prominent feature on page one of search. Usually you will see it as a section in the middle of the Google search results page, featuring 3 or 4 questions. Many companies ...
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Wikipedia: True or False?
Miriam Craimer | October 7, 2020Wikipedia likes to assert that all information included in an article is put up by voluntary, neutral editors who use sufficient secondary sources to back up statements. There is vigilant enforcement. Still, many thousands of people ask Google each day: ...
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Click Through Redux
Yitzy Marcus | September 13, 2020What information do your stakeholders learn on the search page before ever clicking through to your site? Recently, Sistrix, a digital marketing software company, published an in-depth study to better understand click through rates, or “CTR”, in Google search. (This ...
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Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search
Miriam Hirschman | August 5, 2020People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands. This is why the Knowledge Panel (the summary info ...
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