What information do your stakeholders learn on the search page before ever clicking through to your site? Recently, Sistrix, a digital marketing software company, published an in-depth study to better understand click through rates, or “CTR”, in Google search. (This is the percentage of people seeing a link who click it.) They analyzed over 80 […]
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People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands. This is why the Knowledge Panel (the summary info that typically appears on the top right part of the Google search results page) has […]
Google has learned that the”People also ask” (PAA) box format works well to satisfy queries. Google’s goal in PAA and other features is to make page 1 of search so comprehensive that searchers increasingly find their answers right there without having to click to another page. We drilled down into our data to best advise […]
Your company or your CEO has a Wikipedia article. Suddenly, you notice a tag on the top of the article screaming that the article is about to be deleted. What happened? Why is the article being deleted? Will it actually be deleted? And what, if anything, can you do about it? Why […]
On May 6th, overnight, about 273,000,000 LinkedIn results disappeared from Google search results. We noticed it first, or rather – our technology did. The below screenshot from our IMPACT analytics platform shows that LinkedIn typically appears on page 1 for “IBM,” but on May 6th — it disappeared completely. It was the same for […]