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Your Answer May Be a Question: Inside Google’s ‘People Also Ask’
Miriam Hirschman | March 1, 2021Google’s People Also Ask Box has become an increasingly prominent feature on page one of search. Usually you will see it as a section in the middle of the Google search results page, featuring 3 or 4 questions. Many companies ...
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Wikipedia: True or False?
Miriam Craimer | October 7, 2020Wikipedia likes to assert that all information included in an article is put up by voluntary, neutral editors who use sufficient secondary sources to back up statements. There is vigilant enforcement. Still, many thousands of people ask Google each day: ...
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Click Through Redux
Yitzy Marcus | September 13, 2020What information do your stakeholders learn on the search page before ever clicking through to your site? Recently, Sistrix, a digital marketing software company, published an in-depth study to better understand click through rates, or “CTR”, in Google search. (This ...
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Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search
Miriam Hirschman | August 5, 2020People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands. This is why the Knowledge Panel (the summary info ...
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People Also Ask: How Brands Can Leverage Google’s Q&A
Miriam Hirschman | July 7, 2020Google has learned that the”People also ask” (PAA) box format works well to satisfy queries. Google’s goal in PAA and other features is to make page 1 of search so comprehensive that searchers increasingly find their answers right there without ...
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