What if your content has a rank destroying evil twin?

Own more of your reputation by tackling duplicate content. Let’s play a little game. Pretend you’re a customer who is thinking about buying a specific product. You aren’t super familiar with the company that makes it and you want to get better acquainted before pulling the trigger. What are you going to do? If you […]

The Wikipedia Index: Facts and Big Business

We’ve said it before, but it’s worth saying again: Monitoring changes to corporate or executive Wikipedia pages is an essential component of reputation management. As we’ve noted previously on this blog, Wikipedia is the 5th most visited website in the world, with 80 million registered users and 200,000 editors. Wikipedia has changed the way we […]

Your Own Wikipedia Page: What Does it Take?

On October 2, 2018, in the pre-dawn hours in Ontario, Donna Strickland received a phone call that would change her life. It was Göran Hansson, secretary general of the Royal Swedish Academy of Sciences, calling from Stockholm to inform her that she had won the 2018 Nobel Prize in Physics.  About an hour later, Strickland’s […]

Knowledge is Power: Wikipedia Fact Sheet

The 5th most visited website in the world has changed the way we seek out information, and the way we think about knowledge as a collaborative effort. If you are a CEO with a Wikipedia page, that page will  likely be the second result on a Google search for your name. Here’s a 2019 look […]

Google and the Case of Mistaken Identity

It started with the best of intentions. In June 2018, Google announced a new feature which would help individuals and businesses better manage their presence in search results.  Per the announcement, “When you search for well-known people, organizations, and things on Google, you’ll often come across a Knowledge Panel on the results page—a box with […]

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