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  As a business or brand, how do you know if you need online reputation management (ORM) or search engine optimization (SEO) – or both? The distinction between the two is often blurred, because both utilize some of the same search engine optimization principles and tools. What is Search Engine Optimization? – SEO focuses on […]

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Google is boosting video with new video carousels

Miriam Hirschman, June 19, 2018

Over the past few days, we have begun to see a new and powerful feature in Google search results. Instead of showing video results as before, they are now presented in a video carousel. This means that  searchers see three videos in a box, with the ability to scroll and see additional videos. (Note that […]

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Editing the Wikipedia Article about You or Your Company

Sam Michelson, Updated June 10, 2018

Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]

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While you’re busy creating a carefully crafted image of your client or company, the majority of your stakeholders will form an opinion based on information available online, often drawing quick conclusions solely based on the top results of a Google search. This means that no matter how many news stories you earn or blog posts […]

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Five Blocks has been a proud sponsor of the Sohn Investment Conference since 2014 On Monday April 23rd the top minds in hedge fund investing will gather in Lincoln Center for the annual Sohn investment conference. The conference is a forum aimed at raising funds to further initiatives to cure pediatric cancer. The sharing of […]

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