Google has a new problem, in addition to all of their recent lawsuits and penalty fines. Edelman released the 2018 edition of their Trust Barometer. One of the casualties of the continued trend of fake news and disinformation is search, as illustrated by the graph below: Simply put, people don’t trust the search engines as […]


Veteran communication and reputation strategist Howard Opinsky has been named President of Five Blocks, a fast-growing digital reputation consulting and technology firm. Howard will provide strategic counsel to clients and lead the company’s growth and expansion as more corporations and high-profile individuals seek innovative solutions to build, promote, and defend their digital reputations. Five Blocks […]


Recently, Five Blocks CEO Sam Michelson spoke with Communications Match about what brands can do to manage their Digital Reputation. In this interview, Sam discusses: How do you define Reputation Management in a world of digital? What should brands do to manage their digital reputation? What does success look like and how do you achieve […]


Editing the Wikipedia Article about You or Your Company

Sam Michelson, Updated January 2, 2018

Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]


It Pays to Be Wordy…And It’s Free!

Miriam Hirschman, December 3, 2017

Twitter jumped into the 2017 holiday season with something new for its 330 million users: the gift of more gab. As of early November, it officially doubled the character limit for a tweet, jumping from 140 to 280 characters. Reactions so far are split on whether this is a good thing, with some already mourning […]

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