Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search

People like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about people and brands.  This is why the Knowledge Panel (the summary info that typically appears on the top right part of the Google search results page) has […]

People Also Ask: How Brands Can Leverage Google’s Q&A

Google has learned that the”People also ask” (PAA) box format works well to satisfy queries. Google’s goal in PAA and other features is to make page 1 of search so comprehensive that searchers increasingly find their answers right there without having to click to another page. We drilled down into our data to best advise […]

Your Wikipedia Article Is Up For Deletion. What Do You Do?

Your company or your CEO has a Wikipedia article. Suddenly, you notice a tag on the top of the article screaming that the article is about to be deleted. What happened? Why is the article being deleted? Will it actually be deleted? And what, if anything, can you do about it?       Why […]

The Day LinkedIn Disappeared from Google

On May 6th, overnight, about 273,000,000 LinkedIn results disappeared from Google search results. We noticed it first, or rather – our technology did. The below screenshot from our IMPACT analytics platform shows that LinkedIn typically appears on page 1 for “IBM,” but on May 6th — it disappeared completely.   It was the same for […]

When Google Must Not Get the Answer Wrong

You have probably noticed that Google has been steadily elevating the prominence of the “question and answer format” for some time. Google first introduced the People also ask box in 2015. For a while, it was a low-profile feature, often appearing midway or lower down the first page. As with virtually all new features, Google […]

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