The Five Blocks blog.
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People Also Ask: Your Answer May Be a Question!
Read →: People Also Ask: Your Answer May Be a Question!Google’s People Also Ask Box has become an increasingly prominent feature on page one of search. Usually you will see it as a section in the middle of…
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Why Location Matters to Google (and to Your Brand): Our Advice on Forbes
Read →: Why Location Matters to Google (and to Your Brand): Our Advice on ForbesGoogle considers several factors when delivering search results. One of these is “likely intent.” This includes where the searcher is located. How does this impact brands? Read more…
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Wikipedia: True or False?
Read →: Wikipedia: True or False?Wikipedia likes to assert that all information included in an article is put up by voluntary, neutral editors who use sufficient secondary sources to back up statements. There…
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Click Through Redux
Read →: Click Through ReduxWhat information do your stakeholders learn on the search page before ever clicking through to your site? Recently, Sistrix, a digital marketing software company, published an in-depth study…
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Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of search
Read →: Just the Facts: The rise of auto-generated profile sites, and what that means about the direction of searchPeople like to do quick, basic research before engaging in business. As the go-to place for that research, Google’s page 1 has become a kind of dossier about…
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People Also Ask: How Brands Can Leverage Google’s Q&A
Read →: People Also Ask: How Brands Can Leverage Google’s Q&AGoogle has learned that the”People also ask” (PAA) box format works well to satisfy queries. Google’s goal in PAA and other features is to make page 1 of…
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