• Searching for Boris

    Searching for Boris

    If someone has negative results appearing in search, does it make sense for them to try to “deceive” Google by using terms associated with the negative result in positive ways? A meditation on models and buses.  Amid the political drama ...

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  • The Wikipedia Index: Edits to the Fortune 500

    The Wikipedia Index: Edits to the Fortune 500

    Wikipedia editors worldwide make 1 million edits every week. How many of these are edits to pages of major companies? Does it vary by industry? We found out for you:     There’s no doubt about it: Monitoring changes to ...

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  • What if your content has a rank destroying evil twin?

    What if your content has a rank destroying evil twin?

    Own more of your reputation by tackling duplicate content. Let’s play a little game. Pretend you’re a customer who is thinking about buying a specific product. You aren’t super familiar with the company that makes it and you want to ...

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  • The Wikipedia Index: Facts and Big Business

    The Wikipedia Index: Facts and Big Business

    We’ve said it before, but it’s worth saying again: Monitoring changes to corporate or executive Wikipedia pages is an essential component of reputation management. As we’ve noted previously on this blog, Wikipedia is the 5th most visited website in the ...

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  • Your Own Wikipedia Page: What Does it Take?

    Your Own Wikipedia Page: What Does it Take?

    On October 2, 2018, in the pre-dawn hours in Ontario, Donna Strickland received a phone call that would change her life. It was Göran Hansson, secretary general of the Royal Swedish Academy of Sciences, calling from Stockholm to inform her ...

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