Google and the Case of Mistaken Identity

It started with the best of intentions. In June 2018, Google announced a new feature which would help individuals and businesses better manage their presence in search results.  Per the announcement, “When you search for well-known people, organizations, and things on Google, you’ll often come across a Knowledge Panel on the results page—a box with […]

Editing the Wikipedia Article about You or Your Company

Clients often ask should they edit their brand’s Wikipedia article – Is it okay to edit these articles yourself? Wikipedia says: “You are discouraged from writing articles about yourself or organizations (including their campaigns, clients, products and services) in which you hold a vested interest. However, if you feel that there is material within an […]

Executives: How to SPF (Search Protection Factor) Your Summer

“Wear sunscreen.”  This iconic advice (given by a “commencement speaker” in Baz Luhrmann’s song from the late 90’s) has become code for the following wisdom:  Life is complicated in unexpected ways, but there are some simple, basic things you can do to avoid an unnecessary crisis. At least that.   This summer, you’ll wear sunscreen to […]

Google: Facing the Music

The following is a quick study of the fascinating dynamics behind search page results. Most people don’t think too much about the complex nature of how Google arrives at its results, but that’s exactly what we do here at Five Blocks.   A Wall Street Journal story last month accused Google of sourcing content without giving […]

CEO Salary: Highly Visible in Search

Some of our clients wondered: How prominently does a CEO’s salary appear in searches for his or her name? Turns out, fairly prominently. Here’s what we found:  

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