Lessons from Medical Informatics

Medical Informatics and SEO Introduction For the past 2½ years, I’ve worked as the CTO at Five Blocks while also studying epidemiology and biostatistics at Ben Gurion University, and applying that knowledge in the Clalit Health Services Research Institute in Tel Aviv. Being involved in multiple fields at the same time has given me a […]

As Attention Spans Shrink, the Need for Reputation Management Grows!

There’s no doubt that Google (and the other major search engines) have made it extremely fast and easy to get accurate (and sometimes less accurate) information. Do you remember those arguments about important issues like why we need to call it tomato ketchup? Are there other types of ketchup? (there are actually…) With Google and […]

The Five Blocks Logo

A little nostalgia… These were some of the designs from which we had to choose when we designed the Five Blocks logo!  

‘Disgusting Dominos’ Tops Dominos Searches

One of the great things about Online Reputation Management is that it includes more than just creating some blogs or generating links. It’s a lot about the perception of searchers. How do they view your company? What frame of mind are they in? What can you do to change impressions? The variety of tactics we […]

Domino’s Pizza Retrospective: Why PR Must Own the “Google Top Ten” in Today’s Era of Online Reputation Management

This piece was written by David Goldman and originally appeared in the Daily Dog on April 27, 2009. PR firms are responsible for their client or company’s reputations. Similar to the Domino’s fiasco, if a negative video or blog reaches into the top ten of Google search results for a client’s brand name, it’s called […]

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