Google: Facing the Music

The following is a quick study of the fascinating dynamics behind search page results. Most people don’t think too much about the complex nature of how Google arrives at its results, but that’s exactly what we do here at Five Blocks.   A Wall Street Journal story last month accused Google of sourcing content without giving […]

CEO Salary: Highly Visible in Search

Some of our clients wondered: How prominently does a CEO’s salary appear in searches for his or her name? Turns out, fairly prominently. Here’s what we found:  

The Politics of Search

Are political leaders in the US on both sides of the aisle receiving fair treatment from Google? This concern is a central element driving Congressional inquiry into the search engine giant along with other search industry leaders. We looked at Google page 1 search results for 51 key politicians (25 each Democrats and Republicans, 1 […]

Best Practices for Managing Your Digital Reputation

The RANE community enables risk and security professionals to more efficiently respond to emerging threats and manage complex risk. Five Blocks President Howard Opinsky talks reputation management on the RANE podcast: How can businesses and individuals anticipate and manage reputation risk in an age of snap judgments based on search?  

How Deep is Google’s Love?: Where the In-Depth Articles have Gone (and What it Means for You)

Recently, Google appears to have made a significant change to its search results page that eliminated several in-depth articles for many clients. We’ve taken a deeper dive into this development to see what it could mean for brands and high-profile individuals, and the PR professionals who work with them. As you know, when searching for […]

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