What to Measure
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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How do you measure share of voice in search results?
Share of voice measures the proportion of a branded query's results occupied by your own and aligned content versus peers and other parties, tracked across priority keywords, geographies, and the AI engines as a comparative baseline.
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How do you measure the effectiveness of content suppression campaigns?
Measure a content-suppression campaign by whether the target negative content is losing rank over time, whether authoritative content is gaining share of voice, whether the AI narrative is shifting, and whether qualitative stakeholder signals confirm it - judged by sustained movement, not a single good week.
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What is a reputation scorecard?
A reputation scorecard is a single executive view that aggregates five inputs, search composition, the AI narrative, Wikipedia and Knowledge Panel status, peer comparison, and crisis readiness, and adds trend lines and prioritized recommendations. What makes it a scorecard rather than a data dump is that structure: it interprets the signals into a posture leadership can act on.
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How do you measure the impact of Wikipedia changes on overall reputation?
You measure the impact of a Wikipedia change by treating the edit as an upstream cause and tracking its effects across the layers Wikipedia feeds, the Google Knowledge Panel, the AI narrative across the major engines, and the Wikipedia article's own search position, rather than just confirming the edit stuck.
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What is sentiment analysis and how does it apply to reputation?
Sentiment analysis classifies content as positive, neutral, or negative. In reputation work it is applied to ranking URLs, AI-engine responses, and stakeholder communications to track how overall tone is trending and whether an intervention moved it.
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Services for What to Measure
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
