How do you track media mentions and their impact on search?

Tracking media mentions and their search impact connects earned coverage to the reputation layers it actually moves, rather than treating press as an end in itself. The work starts with capturing the mentions through monitoring tools, then classifying them by two dimensions that determine their reputational weight: the authority of the outlet, since a top-tier publication carries far more signal than a low-authority one, and the sentiment of the coverage. The crucial step that most media tracking skips is measuring search impact – whether the coverage actually ranks for the branded queries and enters the result set, since coverage that does not rank does little for digital reputation even if it reached its print or online audience. From there the mentions are correlated with the broader reputation metrics over time, to see how coverage moves the result set, the AI narrative, and the entity signals. The discipline is judging coverage by its durable effect on the layers, not raw mention counts. We track this in IMPACT™, connecting which coverage ranks to how the overall picture shifts.