How do you track competitors’ search reputation?

Competitive reputation tracking is one of the higher-value outputs of a program because it converts the data into strategic action: where peers have advantages worth closing, where the client has advantages worth defending, where the category is shifting. IMPACT™ runs the client’s priority query set against named peers in identical geographies and languages, producing per-query SERP composition comparisons. AIQ™ runs the same prompts against each peer across the eight engines, producing model-by-model comparison of narrative state, source attribution, sentiment, and theme coverage. The aggregate view shows share of voice on each priority query and across the AI narrative as a whole. The output feeds two things: monthly reporting where peer comparison usually proves more actionable than absolute numbers, and strategic recommendations about which interventions to prioritize based on where the leverage is greatest relative to the competition.