Strategy & Tactics

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you optimize Google News results for reputation management?

  Google News presence is built by combining authoritative wire distribution for genuinely newsworthy announcements, sustained relationships with news publishers in the brand's category, structured news content marked up with NewsArticle schema, and ongoing thought leadership that keeps the brand in relevant news cycles.

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• How do you manage the People Also Ask section for reputation purposes?

  To influence People Also Ask, find the questions Google currently surfaces for your priority queries, then publish short, self-contained answers to those questions on authoritative owned pages so Google rotates your content into the selected slot. The same extractable content also feeds AI answer engines.

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• What is the ideal distribution of owned, earned, and third-party content on page one?

  There is no fixed ratio, but a healthy branded page one is weighted toward owned and entity properties - the corporate site's deep pages, Wikipedia where notability supports an article, LinkedIn, and the Knowledge Panel - with a meaningful share of earned third-party press and a smaller portion of authoritative directory or business-reference profiles such as Crunchbase or Bloomberg. Where a client's page diverges from that pattern, the gaps tell you what to build.

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• How do you manage search results for someone with the same name as a controversial figure?

  When a client shares a name with a controversial figure, the work is entity disambiguation, not content suppression. Build distinct identity signals (Person schema with unique biographical anchors, sameAs links to verified profiles), publish authoritative content tying the right person to current activities, and monitor AI engines to catch conflation early.

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• How do you handle negative content that appears in Google’s People Also Search For?

  People Also Search For is an entity-level feature: it surfaces other entities Google's users searched for alongside yours, so you cannot edit the box directly. You shift it indirectly by building co-citation patterns in authoritative content that tie the brand to preferred peers and partners, which moves Google's entity associations over time.

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