What is a Google Knowledge Panel?

A Knowledge Panel is the information box that appears on the right side of Google Search results when users search for a person, organization, place, or other entity. It is automatically generated by Google from its Knowledge Graph (Google’s structured database of entities and how they relate), which draws on sources including Wikipedia, Wikidata, official websites, and other structured data (information tagged in a page’s code so search engines can read it). A well-maintained Knowledge Panel is one of the most visible and influential elements of a brand’s digital presence.