Getting Cited by AI
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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What is the role of press coverage in shaping AI search results?
Press coverage in outlets AI engines weight: Reuters, Bloomberg, FT, WSJ, the New York Times, and their industry equivalents, reaches AI answers through two paths: direct retrieval, where RAG-based engines pull those pages in real time, and indirect amplification, where secondary outlets and aggregators summarize the primary story. The two paths feed each other, which is why concentrated press in weighted outlets has more AI-engine impact than the same coverage spread thin.
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