How is reputation different from visibility in GEO?

GEO (Generative Engine Optimization, getting content cited inside AI-generated answers) tools, in current form, mostly measure visibility: how often a brand or its content appears inside AI answers for relevant prompts. That is useful but partial. Reputation is the harder measurement: what the engine actually says when it cites the brand, which sources are driving the framing, what sentiment and themes recur, and how that picture moves over time. A brand can have strong visibility scores, appearing in the large majority of relevant AI responses, and be losing the narrative if those responses describe it badly or attribute the wrong story to it. AIQ measures both, with the framing weighted toward reputation because that is the metric a CCO (chief communications officer) actually needs to manage. Visibility is the marketing read; reputation is the comms read.