How is reputation different from visibility in GEO?

GEO tools, in current form, mostly measure visibility: how often a brand or its content appears inside AI answers for relevant prompts. That is useful but partial. Reputation is the harder measurement: what the engine actually says when it cites the brand, which sources are driving the framing, what sentiment and themes recur, and how that picture moves over time. A brand can have strong visibility scores – appearing in the large majority of relevant AI responses – and be losing the narrative if those responses describe it badly or attribute the wrong story to it. AIQ™ measures both, with the framing weighted toward reputation because that is the metric a CCO actually needs to manage. Visibility is the marketing read; reputation is the comms read.