What is the difference between AIQ and Profound or peec.ai?

Profound and Peec are competent products in the GEO category, focused on the visibility question: across a set of relevant AI prompts, how often does the brand appear inside the response. That is useful information for a marketing team trying to understand AI presence, and the tools measure it accurately. AIQ™ is built for a different buyer asking a different question. The comms and corporate affairs team needs to know what the engines are saying about the brand, not just that they are mentioning it: which sources are driving the framing, what the sentiment is, what themes recur, how peers are described differently, and how the picture is moving over time. Profound takes attendance; AIQ tells you the grade. Both metrics are legitimate but they are measuring different things, and the team buying each tool tends to be looking at a different P&L line.