What is the difference between AIQ and Profound or peec.ai?

Profound and Peec are competent products in the GEO (Generative Engine Optimization, getting content cited inside AI answers) category, focused on the visibility question: across a set of relevant AI prompts, how often does the brand appear inside the response. That is useful information for a marketing team trying to understand AI presence, and the tools measure it accurately. AIQ is built for a different buyer asking a different question. The comms and corporate affairs team needs to know what the engines are saying about the brand, not just that they are mentioning it: which sources are driving the framing, what the sentiment is, what themes recur, how peers are described differently, and how the picture is moving over time. Profound takes attendance; AIQ tells you the grade. Both metrics are legitimate but they are measuring different things, and the team buying each tool tends to be looking at a different P&L line.