What’s the difference between a GEO tool and what AIQ does?
A GEO tool measures visibility for the marketing team, how often you show up in AI answers. AIQ measures reputation for the comms and corporate affairs team, what is actually being said about you, by which sources, with what sentiment, and how it is changing.
Both answer legitimate questions, but they are built for different teams. A GEO (generative engine optimization) tool is a descendant of the SEO toolset, built around the marketing question: how often are we showing up in AI answers. AIQ is built around the comms and corporate affairs question: what is actually being said about us, and how is that narrative moving.
| GEO / AI-visibility tool | AIQ | |
|---|---|---|
| Built for | The marketing team | The comms and corporate affairs team |
| Core question | How often are we showing up? | What is being said about us, by which sources, with what sentiment, and how is it changing? |
| Lineage | A descendant of the SEO toolset | A comms and narrative-management instrument |
| What it measures | Visibility, presence and frequency of citation | Reputation, what is said, the sources behind it, sentiment, and change over time |
The marketing question and the comms question are both legitimate, but they call for different instruments. A chief communications officer trying to use a visibility tracker to do narrative management is using the wrong tool. AIQ is the comms instrument.
Last reviewed: 19/05/2026
