What’s the difference between a GEO tool and what AIQ does?

GEO (generative engine optimization) tools are descendants of the SEO toolset, built around the question marketing teams ask: how often are we showing up. AIQ is built around the question comms and corporate affairs teams ask: what is actually being said about us, by which sources, with what sentiment, and how is it changing. The marketing question and the comms question are both legitimate, but they call for different tools, and a CCO (chief communications officer) trying to use a visibility tracker to do narrative management is using the wrong instrument. AIQ is the comms instrument.