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How does AIQ compare to other AI monitoring tools?

Quick answer

Most AI monitoring tools measure visibility - how often a brand appears. AIQ measures reputation - what is actually said, by which sources, and how the narrative is moving.

The market for AI monitoring has settled around a small set of patterns, most of which measure the wrong thing for a comms team. The dominant pattern is visibility tracking: give the tool a list of brands and it reports how often each one appeared in AI responses for a given keyword. That tells you attendance, not performance. AIQ measures reputation: what the AI engines actually said about the brand, which sources they cited, what the sentiment was, what themes appeared, and how each of those moved over time across all eight engines simultaneously. The distinction matters because a brand can be highly visible in AI responses and still be losing the narrative, and vice versa. Visibility is a marketing metric. Reputation is a comms metric. AIQ is built for the comms metric.

Last reviewed: 19/05/2026

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