How does AIQ compare to other AI monitoring tools?
Most AI monitoring tools measure visibility - how often a brand appears. AIQ measures reputation - what is actually said, by which sources, and how the narrative is moving across the eight AI engines AIQ currently tracks.
Most AI monitoring tools answer one question: how often does a brand appear in AI responses? That measures attendance, not performance. AIQ is built for the comms metric instead, what the AI engines actually said, which sources they cited, the sentiment and themes, and how each of those is moving over time across the eight engines AIQ currently tracks, all at once.
Visibility tracking vs. reputation intelligence
| Dimension | Typical AI monitoring tools | AIQ |
|---|---|---|
| What it measures | Visibility, how often a brand appears for a keyword | Reputation, what is actually said about the brand |
| Core question answered | Did we show up? | What did the engines say, and is it helping or hurting? |
| Sources | Generally not surfaced | Identifies which sources each engine cited |
| Sentiment & themes | Not the focus | Sentiment and recurring themes are tracked |
| Movement over time | Appearance counts | Trajectory of narrative, sources, and sentiment |
| Engine coverage | Often one or two engines | Eight engines tracked simultaneously (AIQ’s current set) |
| Built for | Marketing (a visibility metric) | Communications (a reputation metric) |
The distinction matters because a brand can be highly visible in AI responses and still be losing the narrative, and vice versa. Visibility is a marketing metric; reputation is a comms metric. AIQ is built for the comms metric.
Last reviewed: 19/05/2026
