Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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How involved do we need to be?
Client involvement scales from a named contact plus biweekly calls and monthly reporting review at the minimum, to weekly check-ins and real-time crisis coordination at the maximum. The Five Blocks account team handles daily execution: Wikipedia edit requests, schema markup, monitoring, content, and entity work. Most clients spend two to four hours per month on the engagement after onboarding.
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Why can’t we manage our digital reputation in-house?
Day-to-day reputation work like social monitoring, review responses, and PR execution can be run in-house, but the structural layer - disclosed-COI Wikipedia editing, AI engine source attribution, Knowledge Graph and schema work, and cross-account pattern recognition - usually requires a specialist firm.
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How many people actually Google a company or person before doing business?
Most people do. B2B buyers complete 70 to 87% of their research before any sales contact, and 94% of journalists always or almost always research a subject before an interview. By the time anyone reaches out, the first impression is already set by the search results and AI synthesis they found first.
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If I publish 20 new articles about my company, will that push the bad one down?
Publishing volume alone does not push a strong negative result down. Source authority is what moves branded SERPs: two well-placed pieces in outlets Google trusts displace more than twenty articles from low-authority sites. Volume helps only when it reinforces an authority-first program.
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What does an ORM firm need from us to actually start moving the needle?
The startup checklist for an ORM engagement is short: priority keywords, current executive bios, any existing PR materials, a candid description of reputation concerns, target audience definitions, and technical access to owned web properties. Five Blocks produces everything else, the IMPACT and AIQ baselines, Wikipedia and Knowledge Panel review, entity audit, peer landscape, and source-layer assessment, on its own from its diagnostic.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
Talk to our team
Tell us a little about your situation and we will be in touch.
