Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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How involved do we need to be?
Client involvement scales from a named contact plus biweekly calls and monthly reporting review at the minimum, to weekly check-ins and real-time crisis coordination at the maximum. Daily execution: Wikipedia edit requests, schema markup, monitoring, content, and entity work, is handled by the Five Blocks account team; most clients spend two to four hours per month on the engagement after onboarding.
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Why can’t we manage our digital reputation in-house?
Day-to-day reputation work like social monitoring, review responses, and PR execution can be run in-house, but the structural layer - disclosed-COI Wikipedia editing, AI engine source attribution, Knowledge Graph and schema work, and cross-account pattern recognition - usually requires a specialist firm.
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How many people actually Google a company or person before doing business?
Most people do. B2B buyers complete roughly 70, 87% of their research before any sales contact; 94% of journalists always or almost always research a subject before an interview. By the time anyone reaches out, a digital first impression has already formed, and it is set by the search results and AI synthesis they found first.
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If I publish 20 new articles about my company, will that push the bad one down?
Publishing volume alone does not push a strong negative result down. What moves branded SERPs is source authority: two well-placed pieces in outlets Google trusts can produce more displacement than twenty articles from low-authority sites. Volume plays a supporting role only when it reinforces an authority-first program.
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What does an ORM firm need from us to actually start moving the needle?
The startup checklist for an ORM engagement is short: priority keywords, current executive bios, any existing PR materials, a candid description of reputation concerns, target audience definitions, and technical access to owned web properties. Everything else, the IMPACT and AIQ baselines, Wikipedia and Knowledge Panel review, entity audit, peer landscape, and source-layer assessment, Five Blocks produces independently from its own diagnostic.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
