Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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How does a typical engagement start?
A discovery call to understand the situation and goals, followed by a diagnostic review of the current digital landscape, then a proposal with scope and a Letter of Engagement. Work starts once the Letter is signed.
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What does ‘intelligent digital reputation management’ actually mean?
It means combining our own technology, a structured method, and deep editorial expertise to build a durable digital presence, rather than doing one-off fixes one at a time.
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Why does Google Search matter if people are using AI now?
Most stakeholder research still runs through Google, AI engines themselves draw heavily on Google's index, and the same groundwork that wins in Google also wins in AI engines. Google and AI are converging, not competing.
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A disgruntled ex-employee is posting about us everywhere. What can we actually do?
Counsel-led response on the underlying labor or contractual matter, monitoring across platforms, factual corrective content where appropriate, platform engagement on policy violations, and authoritative counter-content built over time.
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How involved do we need to be?
Typically a named comms or executive contact, strategy calls every two to four weeks, and review of key content and reporting. Daily execution is handled by the Five Blocks account team.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
