Fundamentals
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How involved do we need to be?
Typically a named comms or executive contact, strategy calls every two to four weeks, and review of key content and reporting. Daily execution is handled by the Five Blocks account team.
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Why can’t we manage our digital reputation in-house?
In-house teams usually lack the proprietary monitoring tools, the editorial expertise across Wikipedia and AI engines, and the cross-account pattern recognition that this kind of work requires.
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How many people actually Google a company or person before doing business?
Most. Surveys consistently show the large majority of B2B buyers, journalists, investors, and senior candidates search for individuals or companies before any direct contact. Google is the gating impression for nearly every business interaction.
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If I publish 20 new articles about my company, will that push the bad one down?
No. Volume alone does not displace a strong negative. What matters is authority and entity signals. Twenty weak articles often have less effect than two authoritative ones from outlets Google trusts.
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What does an ORM firm need from us to actually start moving the needle?
Priority keywords and topics, executive bios, prior PR materials, an articulation of current concerns, target audience definitions, and access to make changes on owned properties. We independently audit the rest.
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