What is an executive digital reputation audit?

An executive audit produces a defensible read of the current state across every layer stakeholders actually encounter. We run IMPACT™ against the executive’s name and priority queries to map the full Google SERP (the Google results page) including AI Overviews, Knowledge Panel, news boxes, and image and video results. AIQ captures how each of the eight major AI engines describes the executive and which sources they are citing. The Wikipedia article and Wikidata entry are reviewed for accuracy, sourcing, and structural quality. Owned-property authority is assessed: the corporate bio, the personal site if one exists, schema markup (structured tags that tell search engines what a page is about) quality, internal linking. Social-platform presence is audited for completeness, consistency, and any vulnerability. Entity signals are checked end to end: sameAs links (identifiers that tell Google your profiles are the same entity), structured data, third-party profile alignment. The deliverable is a written report with prioritized recommendations and the underlying data, typically covering four to six structural interventions and a longer list of cleanup items.