What is Five Blocks’ digital reputation audit process?

The digital reputation audit is how almost every Five Blocks engagement begins, because acting before diagnosing produces wasted effort at best and counterproductive activity at worst. The audit assembles a full picture across all three reputation layers. Google: SERPs (the Google results pages) for the priority keywords across the priority geographies, with every ranking URL classified, processed through IMPACT™. Wikipedia and Wikidata: the current article state (or absence) assessed for accuracy, sourcing quality, NPOV compliance (Wikipedia’s neutral-point-of-view rule), and structural completeness, with Wikidata fields reviewed for completeness and entity-linking. AI: AIQ captures what eight engines say about the client and named peers, with source attribution and sentiment scoring. Peer benchmarks: the same diagnostics for named competitors so the client’s position is comparative, not absolute. Entity signals: schema markup (structured tags that tell search engines what a page is about), sameAs links (identifiers that tell Google your profiles are the same entity), Knowledge Panel state. The output is a prioritized intervention plan with named workstreams, time and resource estimates, and the success criteria for each.