What is Five Blocks’ digital reputation audit process?

Almost every Five Blocks engagement begins with a digital reputation audit, because acting before diagnosing produces wasted effort at best and counterproductive activity at worst. The audit assembles a complete picture across five interconnected layers, then translates findings into a prioritized intervention plan.

Step 1: Google SERP analysis

Using IMPACT, Five Blocks maps the client’s search-engine results pages for priority keywords across priority geographies. Every ranking URL is classified and processed so the team can see what content is surfacing, whether it is positive or negative, and where gaps or risks exist. IMPACT covers 23 languages and 69 countries with city-level granularity across 500 locations.

Step 2: Wikipedia and Wikidata review

The client’s Wikipedia article (or its absence) is assessed for accuracy, sourcing quality, NPOV compliance, and structural completeness. Wikidata fields are reviewed for completeness and entity-linking. Because Wikipedia content feeds directly into Google’s Knowledge Panel and AI engine answers, the state of the article and its linked structured data is one of the highest-leverage diagnostic inputs in the audit.

Step 3: AI narrative profile via AIQ

AIQ captures what the eight AI engines it currently tracks: ChatGPT, Copilot, Gemini, AI Overview, Perplexity, Grok, Claude, and Google AI Mode, say about the client, with source attribution and sentiment scoring. Because AI engines synthesize answers by weighting authority signals such as Wikipedia, Knowledge Graph data, owned properties with schema markup, and third-party coverage, the AIQ output reveals which sources are driving the narrative and where corrections are most needed.

Step 4: Peer benchmarks

The same diagnostics are run for named competitors so that the client’s position is comparative, not absolute. SERP share, Wikipedia status, and AI narrative quality are measured side-by-side, providing a realistic baseline for what is achievable and where competitive gaps exist.

Step 5: Entity signal review

Entity signals, schema markup, sameAs links, Knowledge Panel state, are audited as a connected web of references that identify the company to platforms and feed the Google Knowledge Graph. A complete entity infrastructure (Wikidata entry, linked Wikipedia article, Organization and Person schema with sameAs links) is what allows AI engines and search platforms to attribute content to the correct entity with confidence.

Deliverable: Prioritized intervention plan

The output of the audit is a prioritized intervention plan with named workstreams, time and resource estimates, and the success criteria for each. Workstreams are ranked by expected impact and execution feasibility, ensuring the client and team focus effort where it will move the needle first.