What is Five Blocks’ process for competitive analysis?

Competitive analysis is most useful when it is concrete: not ‘the industry is doing X’ but ‘these three specific peers are doing X and here is what is working for them.’ We set up a named peer set at the start of an engagement, then run the same diagnostics for the peers as for the client: IMPACT™ captures the peers’ SERPs for shared and competitor-specific keywords; AIQ™ captures what AI engines are saying about the peers across the same prompts. The output identifies several things the client cannot see on their own: which peers are winning the Wikipedia and AIQ narratives and what they are doing differently; which sources are working for peers that the client has not engaged with; which competitive narratives have settled and which are still in motion; and which moves peers have made that produced measurable AI or search shifts. Most of the highest-leverage interventions on a new engagement come from observing peer experiments that have already worked.