What is Five Blocks’ Search Engine (Google) analysis process?

Google analysis starts with breadth and ends with leverage. IMPACT™ runs queries across the client’s defined keyword set (executive names, brand names, key products, key controversies, key industry terms) across the geographies and languages the audience actually searches in. Every result that appears is classified along several dimensions: ownership (client-owned, earned, third-party, hostile), SERP feature (the type of slot on the Google results page: organic, AI Overview, People Also Ask, knowledge panel, image, video, news), topical relevance to the query intent. The output is a map of where the SERP is solid, where it is exposed, and where the leverage is highest. From there the remediation plan addresses three layers in parallel: content (filling gaps with authoritative pages), entity (Wikidata, schema, sameAs links (identifiers that tell Google your profiles are the same entity), Knowledge Panel), and authority (third-party coverage that wins citation slots). The plan ties to monthly reporting tracking specific keyword-level outcomes.