What is Five Blocks’ Search Engine (Google) analysis process?

Five Blocks’ Google analysis starts with breadth and ends with leverage: IMPACT™ runs the client’s keyword set across the geographies and languages their audience actually searches in, every ranking URL is classified along several dimensions, and the result is a prioritized remediation plan that addresses content, entity, and authority in parallel, tied to monthly keyword-level reporting.

The analysis process

1. Run the keyword set at scale. IMPACT™ runs queries across the client’s defined keyword set, executive names, brand names, key products, key controversies, and key industry terms, across the geographies and languages the audience actually searches in.
2. Classify every ranking URL. Every result that appears is classified along several dimensions:
   • Ownership: client-owned, earned, third-party, or hostile.
   • SERP feature: organic, AI Overview, People Also Ask, knowledge panel, image, video, or news.
   • Relevance: topical relevance to the query intent.
3. Map exposure and leverage. The output is a map of where the SERP is solid, where it is exposed, and where the leverage is highest.
4. Remediate in three parallel tracks. The plan addresses three layers at once:
   • Content: filling gaps with authoritative pages.
   • Entity: Wikidata, schema, sameAs links, and the Knowledge Panel.
   • Authority: third-party coverage that wins citation slots.
5. Report monthly at the keyword level. The plan ties to monthly reporting that tracks specific keyword-level outcomes.